![]() Your brand identity is the visual representation of your brand: the logo, color palette, typography/fonts, and image styles that illustrate who you are. Here are some wineries that have great brand positioning: Differentiating yourself with a strong brand position is absolutely critical to your long-term success. The average wine collector belongs to multiple wine clubs. Ask yourself: Who is your winery? What makes it special? How is your story different from other winery stories? Your brand communicates who you are and includes three main components:īrand positioning is the foundation of your brand and tells your unique winery story. That’s because customers aren’t just buying your vintages, they’re buying your story. Let’s start with your product - it goes way beyond just your wine, it’s your wine plus your brand, and your brand can make or break your wine club business. You’ve probably heard of the “4Ps” of marketing: Product, Price/Packaging, Placement, and Promotion. To build a long-term lucrative wine club, you need to focus on three areas: Now we’ll cover what it takes to get a club off the ground and running smoothly. In a previous post, we discussed some metrics supporting why you should start a wine club. ![]() Some call it work, I call it living.This post is part of an educational series called the Secrets to Wine Club Success. But I’m still able to do that while pursuing my love for traveling to interesting places with great food & wine, art, history, and culture. “Running an entrepreneurial wine business is a 24/7 mental challenge. Ron’s approach to work and play is simple. During this time, he’s consulted with wineries throughout the West Coast and Europe on developing custom strategies for DTC success. For the past 8 years, he’s also been on the faculty of Sonoma State University’s Wine Business Institute, where he teaches a course in Direct to Consumer Marketing and eCommerce. His 20-year career in the DTC channel of the wine industry includes COO/President positions with New Vine Logistics (Wine Direct), eWinery Solutions (VinSuite), Chatterbox Wine Marketing, and VinoVisit. Before moving to Napa in 2005, Ron was CEO/COO of several national retailer chains for 14 years, including 4 years as CEO of the Morrell Wine Group. in Agricultural Economics from Cornell University. Ron received his MBA in Finance and his B.S. So, whether you’re venturing home from wine country or trekking through the next country on your bucket list, FlyWithWine will get you there and back - without broken bottles. Plus, we ship to most international countries right from our headquarters in Napa. You can find the VinGardeValise ® on our website, and at winery tasting rooms throughout California, Oregon, and Washington, and elsewhere in North America, and at major national retailers. There had to be a better way to buy, bring home, and enjoy wine - and now there is. I was faced with quite the dilemma, and a seemingly medieval one at that - we’d invented the wheel, then electricity, then space travel, and yet somewhere in there we missed wine travel. illegally in unknown transit conditions during summer, or, I could pack the wine myself in cheap Styrofoam shippers and put it in the cargo of my plane, risking the wrath of overworked baggage handlers at multiple airports along the way. My only options were to risk shipping the wine back to the U.S. It was there that I discovered a jewel of a winery outside of Beaune producing some amazing wines that I wanted to bring back home to my cellar. ![]() Over the years, as we traveled to stunning wine regions around the world (enjoying a few bottles of wine along the way), we were constantly reminded of the problems of transporting wine and became dead-set on remedying them.įor me, the journey started with a trip to Burgundy during the hot summer months a number of years back. And so was borne the idea for FlyWithWineīehind FlyWithWine is a team of wine enthusiasts, globetrotters, and creative thinkers living and breathing in the wine industry, right in the heart of Napa Valley. ![]() How to bring their favorite wines back home with them safely and securely on an airplane so they can be enjoyed while reliving memories with every sip. FlyWithWine was founded with a mission: to solve the single biggest problem faced by wine country travelers as they follow their dreams of visiting their favorite wineries around the world.
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